Founder

Ana Paula Lopes de Figueiredo

Founder & Creative Director

Ana Paula Lopes de Figueiredo founded Ana de Jour in 2015, driven by the desire to create dresses that embody elegance, femininity and timelessness.

Before dedicating herself entirely to fashion, she built a distinguished career as an Art Director at some of Brazil's leading advertising agencies, including DPZ, Ogilvy and BETC Havas. Over nearly two decades, she developed a refined eye for aesthetics, proportion and composition—elements that are now at the heart of the brand's identity.

Her passion for fashion, however, began much earlier. Since childhood, she had been sketching her own dresses and, as a self-taught designer, transformed that passion into a career dedicated to creating original designs.

Her creative process values timeless silhouettes, noble fabrics and handcrafted details such as pintucks, pleats, knife pleats and ruffles. Silk, present throughout most of the collections, has become the ultimate expression of this pursuit of lightness, movement and sophistication.

Under her creative direction, Ana de Jour has established a distinctive identity rooted in made-to-order production, artisanal excellence and a vision of fashion designed to endure beyond seasons. Today, her creations dress women for special occasions in Brazil and abroad, carrying the signature of work that combines sensitivity, craftsmanship and meticulous attention to detail.